New York Toy Fair 2026 is underway, and the LEGO Group's presence includes LEGO Star Wars SMART Play, the Ideas Snoopy set, and more.
Following the London Toy Fair earlier this year, the New York iteration has just started. Many online outlets are showcasing exactly what the LEGO Group has to offer at the event for those of us at home.
The physical booth at New York Toy Fair 2026 is based primarily on LEGO Star Wars and the upcoming launch of the SMART Play sets. There's also a complete collection of LEGO Star Wars minifigures and creature figures, as showcased by TMReviews on YouTube.
We've seen a few of these models in demonstrations at previous events, but some of the more recently revealed SMART Play sets are being interacted with at the fair. Techradar has provided a video of these sets on TikTok.
This includes the music feature in
The LEGO Star Wars SMART Play sets all launch on March 1, 2026, with three 'All-in-One' models being the only official way to access the crucial SMART Brick.
Standard LEGO sets are being showcased at the event as well, including NINJAGO's upcoming
Though the Snoopy set is light on features, the video at least confirms that Snoopy's ears use a loose Technic connection and will flop around as he moves or is moved. LEGO Ideas
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