The designer of the LEGO Botanicals travelling flower truck has revealed insights from the campaign, including the most popular LEGO flower.
Throughout six months in 2025, the LEGO Group's Le Florist truck travelled around the world to 10 locations across six countries. It houses 228,378 pieces throughout that time, attracting 20,000 visitors.
The pop-up was essentially a travelling LEGO flower shop, offering flower building workshops to people wanting to explore LEGO Botanicals for themselves, with a brick-built flower available to take away with them afterwards.
In total, 8,676 flowers were built throughout the pop-up flower shop's various installations, and Dutch agency Hatter, which designed the truck, has now revealed that the red rose was the most popular flower of them all. That's not the full set of flowers as seen in 10328 Bouquet of Roses, but a smaller version of the same design.
“My highlight was witnessing interactions between total strangers – joy for LEGO often transcended linguistic barriers," said Darren Hair, Project Manager of Le Florist. "I enjoyed hearing who their build was for and how they would fill their day after the power of play had taken effect.”
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