The LEGO Group's latest campaign has recruited Spider-Man star Tom Holland as the newest Playmaker, featuring as the core of a new advert.
Tom Holland, known for his role as Spider-Man in the Marvel Cinematic Universe and his performances in films like The Impossible, Spies in Disguise and more, is the star of the new LEGO campaign, aiming to tell LEGO fans of all ages worldwide to never stop playing. A new video at the centre of the campaign is available to watch now, set to the tune of High Voltage by rock legends AC/DC.
The short film is part of the annual Rebuild the World campaign, with Holland portraying a range of characters from a superstar footballer to an entrepreneur and even a LEGO minifigure. You'll also spot Tom Holland's brothers in the new short film to promote the message that staying playful connects us all.
“I loved building with LEGO bricks as a child," shared Tom Holland. "My brothers and I would create our own wild worlds, turning the living room into a prehistoric jungle with our LEGO dinosaur set or setting up racing tracks for our LEGO cars! It was fun to relive those memories on set. Becoming an official ‘Playmaker’ is very cool. No matter how busy life gets, I’ve never stopped playing, and I don’t plan to anytime soon!
“I hope that this short film I did with the LEGO Group demonstrates the idea that to play is a way of expressing who we are, no matter what age! For me, it’s always been an important element of exploring the world and embracing the environment I’m in. Whether I’m on set or just hanging out with my brother and mates, I try to bring an element of play into everything I do.”
The short film features a variety of LEGO props, including rocket-powered shoes, a garden, super-sized footballs and much more. The LEGO Group has shared 25,668 pieces were used in total for these props, and that it took 114 hours to design the giant robot model, which is constructed and shown digitally, rather than physically.
“This campaign was created to shine a light on and reinforce the importance of creative play—not just for children, but for families and adults alike," said Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.
"We believe that play transcends age; whether you’re 8 or 80, it has the remarkable ability to spark imagination, build confidence, and reconnect us with what truly matters. With Tom Holland joining us as our newest Playmaker, we are thrilled to demonstrate that play is timeless, impactful, and more essential than ever.”
Tom Holland is just the latest celebrity to join the LEGO Group's Playmakers at the start of various campaigns. From September 2025, LEGO builds featured in the film and worn by Tom Holland will be featured in an exhibition at LEGO House, including a brick-built football, wildlife, megaphone, and the LEGO Botanicals custom suit.
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