First look at upcoming LEGO One Piece promotional freebies

With LEGO One Piece sets finally launching next month, we now have our first look at previously confirmed promotional items accompanying the new theme.

Seven LEGO One Piece models will be released on August 1, translating the Netflix live-action series into brick-built form for the first time. To promote the upcoming launch, annual merchandise for One Piece Day 2025 is confirmed to include a fun LEGO cameo and two stars of the show have recently reacted to their characters in the upcoming sets.

In addition, it’s now been announced that LaLaport locations in Japan will be hosting LEGO One Piece events from July 25 to August 17, with multiple giveaways up for grabs. There are four of the massive shopping centres to be found in the country, each of which will have its own pop-up store based around the new theme.

Visitors who attend the LEGO One Piece events will be able to participate in a free Gum Gum Fruit make and take, building a brick version of the striking purple food to keep. There will also be the chance to pick up a free LEGO One Piece Straw Hat Headband and assemble a unique Pirate Crew minifigure character, one that’s not currently included in any of the upcoming LEGO One Piece sets.

The LaLaport promotions and giveaways match those previously confirmed to be coming to official LEGO Store locations around the world from August 1, alongside a special One Piece LEGO Passport Stamp for visitors to add to their collections.

Those who pre-order their LEGO One Piece sets in advance can also redeem a free poster as an Insiders reward, with members able to grab five additional posters for 20 points each from August 1, 2025, when the models arrive online and in stores.

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