A new LEGO double Insiders points event will get underway later this week, timed very nicely for pre-orders of the new LEGO Star Wars SMART Play sets.
The LEGO Group has confirmed in its latest newsletter that double Insiders points – equivalent to 10% cashback – will be available on all sets at LEGO.com (and presumably in LEGO Stores) from January 29 to February 2, 2026. That’s a relatively small window for this kind of event but will coincide with not only February’s new releases but also today’s pre-orders for five more LEGO Star Wars SMART Play sets.
Current gift-with-purchase 40915 Lion Dance ends January 28, though, which means it won’t cross over with this promo – so if you’d rather have more LEGO in your pocket than loyalty points, you might still be better off placing an order today rather than waiting until Thursday. There’s no official confirmation yet on whether we’ll have a new GWP in place for February 1.
New sets launching on the first day of the month include 11503 Flower Wall, 40957 Spring Wreath and 11384 Golden Retriever Puppy, and an effective 10% discount on day-one releases – assuming these sets aren’t excluded from the double points promo – is pretty good going.
Look out for double points at LEGO.com from January 29 to February 2.
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