A family prize trip to a LEGOLAND theme park is up for grabs in a competition to promote the forthcoming LEGO x Herschel Supply Collection.
The LEGO Group’s next collaboration was confirmed yesterday, with Herschel Supply launching a new range of licensed backpacks on July 1, 2025. An initial landing page for the upcoming collection currently offers very little information on the products, other than that the bags will be limited-edition.
In addition, the LEGO Group and Herschel Supply are also joining forces to give those who sign up for a newsletter promoting the range of backpacks the chance to win a family trip to a LEGOLAND theme park and more goodies.

Clicking through the sign-up email leads to the full competition page and the option to select your country from the list on display. The line-up of prizes includes return travel to the winner’s nearest LEGOLAND park, admission for two adult and two children, a stay at a LEGOLAND hotel, an exclusive Master Builder session (US only) and £200 / $200 / €200 to spend in the LEGOLAND Big Shop.
In addition, for a limited time only, Herschel Supply is offering every customer who enters the giveaway an exclusive 25% discount for LEGOLAND's 2025 season, with more details of how to claim your vouchers to be found on the official competition page.

So far, only two products from the upcoming LEGO x Herschel Supply Collection have been glimpsed, with a backpack that has black, blue, red and yellow elements and another with a floral design inspired by the LEGO Botanicals range.
We’ll no doubt find out much more when the full LEGO x Herschel Supply Collection launches on July 1.
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